afenomenon design studio rebrand
Discipline
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Brand Strategy Visual Identity Brand Style Guidelines Website
Project Timeline
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2024 - 2025
Introduction
Afenomenon is a full-service design studio based in Dallas—Texas, United States.
We are strategically poised as a premier communication design power corridor. In an ever-changing world, we are always reinventing ourselves.
By building a cutting-edge design force, we creatively severe across global boundaries to exceed the expectations of our clients.
Our intent is to bring design and people closer together showcasing the relevance of design in everyday life.
Conceptualization
Our new symbol is a dynamic fusion of Afenomenon, a vibrant representation of our creative efforts.
Our symbol, the Afenomenon Alpha is an abstract rendition of four sides—a representation of our four principles. It is integrated into a connected flow forming a speech bubble, visually embodying our slogan: design and people, closer together.
The dual imagery suggests human connection and open communication; core tenets of human-centered design. This symbol of bringing design and people together highlights our brand's belief that impactful work stems from understanding human needs, fostering collaboration, and prioritizing clear communication.
The minimalist design reinforces our studio's focus on simple, effective solutions. We are proud to showcase the innovative spirit and conceptual prowess that drive our success.
Messaging
Clear and Concise.
Our brand voice is clear and concise, cutting through the noise with impactful messaging.
Bold and Engaging.
We are bold and engaging, inspiring action and sparking conversation.
Human and Authentic.
We speak with a human touch, authentically connecting with our audience on an emotional level.
