Spring forward. Lead the way.
GSDU
Website: gsdu.org
Greenspings Digital University
About
Greensprings Digital University fosters earning a future-focused degree from home with flexible, hands-on programs designed for personalized and practical learning. The university empowers students with practical skills, fostering entrepreneurship and independence.
Goals
Brand Storytelling: Empower individual programs to express their unique identity while maintaining a consistent brand voice and visual language.
Unified Design System: Develop a flexible design system applicable to both digital (social media) and physical (in-venue) platforms.
Streamlined Workflow: Implement efficient templates and toolkits to simplify the creative process and ensure brand consistency.
Versatile Creative Palette: Offer a range of creative tones and styles to accommodate the diverse needs of different programs.

Typeface. Palatino and Montserrat. Regular. Minimalist approach
Construction
Modular Typography
Logotype
Brand Personality
Clean Friendly Efficient Minimalistic