#10YearChallenge for Websites


We’d be doing our best to keep up with trendy topics and shares online. We saw this post by Arun Venkatesan and we couldn't help but repost it.


#10YearChallenge for Websites

by Arun Venkatesan


As the #10yearchallenge is making its way around the internet, I thought I would look at how some of the most visited websites on the internet have aged over the last 10 years.

Note: this post is best read on a computer or tablet.




The most noticeable change in Google is its redesigned 2015 logo. 10 years ago, it still had the logo that remained unchanged from 1999 to 2010. Aside from that, the site has certainly become less visually cluttered and dare I say, more minimal.

Screen Shot 2019-01-31 at 9.49.17 AM.png



10 years ago, YouTube was only 2 years into its life as a Google subsidiary. It has clearly undergone the flattening and simplification the rest of the web has experienced over the last decade.

Screen Shot 2019-01-31 at 9.10.37 AM.png



While Amazon has added nearly $800 billion to its market cap and countless product lines and services over the last decade, the site seems to have become simpler, hiding most things behind menus.

Screen Shot 2019-01-31 at 9.15.26 AM.png



Facebook is well-known for being data-driven in its design decisions and not changing things that aren’t broken. Its home page is a perfect example. Little has changed aside from its 2015 redesigned logo.

Screen Shot 2019-01-31 at 9.17.56 AM.png



Wikipedia’s familiar circular language picker has changed little in the last decade aside from the list of languages represented.

Screen Shot 2019-01-31 at 9.25.13 AM.png



It’s easy to forget that back in 2009, Twitter was still competing with Facebook, Myspace and others in the hot social networking arena. I find it funny that it had to explain what it did in so many words. Now it’s a household name not requiring any explanation and the homepage is simple and to the point.

Screen Shot 2019-01-31 at 9.27.36 AM.png



CNN, just like the New York Times, has a simpler layout with more visual hierarchy and larger text.

Screen Shot 2019-01-31 at 9.31.25 AM.png



The Microsoft of 2009 was a completely different company. Just look at the labels on the navigation bar in 2009 and 2019. They show how much the company has shifted its focus from technical software to tools for consumers’ lifestyles.

Screen Shot 2019-01-31 at 9.35.12 AM.png



10 years ago, the iPhone App store was 6 months old and was celebrating 500 million app downloads. Now, the store has sold more than 130 billion apps. That’s 260 times as many. The main site has a new design language with larger type and full-width imagery.

Screen Shot 2019-01-31 at 9.37.08 AM.png



Yelp is another example of focusing on the most popular use case, finding a restaurant nearby.

Screen Shot 2019-01-31 at 9.42.45 AM.png


You can read the full article by Arun here